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If you want to influence behaviour change, understanding how people choose and respond to communication is pivotal. This highly interactive course introduces the core concepts of behavioural economics and explores what this means for internal communication professionals.

This workshop will explore a human-centred approach to internal communication - helping you to put your people at the heart of your communication design. In a rapidly changing world and organisational landscape, the course will consider how internal communicators can drive performance and productivity by designing communication experiences that are right for their people and the work they do, and that truly align to their organisation’s culture, purpose and values.

This highly interactive course split over two session explores both quantitative and qualitative research methods, looking at what you need to measure and what methods to use. It will provide guidance on best practice surveys and polls and research techniques to support your measurement, and how to create compelling dashboards to share your outcomes and insights with your stakeholders. The course aims to build confidence around understanding and using data, particularly when giving strategic advice and influencing stakeholders.

From change programmes to strategic narrative, internal communicators are being called upon to take a more strategic approach to writing. This interactive workshop will equip delegates with the techniques and knowledge they need to write at a strategic level and to have real business impact. This course is ideal for internal communicators who have a good grasp of the foundations and would like to learn how to take more strategic approaches to their writing.

This highly interactive virtual course will equip IC professional with new knowledge around the theories which underpin successful change management communications, and will provide attendees with the opportunity to apply new skills and techniques to a real-life change scenario in a safe environment.

This two-part course provides in-depth guidance for making any kind of communication accessible. Including demos and practical activities, the course will cover key accessibility principles and best practice for written comms, images and videos, websites, events and meetings. It will explore AI and accessibility, considering the pros and cons, and understanding assistive technologies. The course will also cover key legislation, including the newest regulations to ensure you are fully up-to-date and compliant.

This workshop will explore how culture works to shape organisational reality and why it is so difficult to ‘see’ it and change it. It will consider what kind of communication practice works for culture management, including how and when to communicate values and what these should look like for maximum effect. The course will also look at how how communicators can generate powerful insights about culture and how to use these insights to support leaders in shaping culture through communication.

In this one-day workshop you'll learn how to effectively integrate AI into your professional IC toolkit and make the most of the tools available. From campaign and event planning, data analysis to multimedia content creation and more, we’ll guide you through every step, helping you work smarter, effectively and with more creativity. During the course you'll have the opportunity to actively participate in live demos of the tools to become an AI-savvy editor and a skilled AI prompt engineer.

This virtual training course, led by Jo Hall, will equip internal communicators with the confidence to know what to measure and how to measure it and how to make good data-driven decisions and recommendations. The course will also provide ways in which relevant data can be used to demonstrate the positive impact and value that internal communication adds to their organisation. Reaching beyond the basics, this course on effective measurement and evaluation will be interactive and practical to truly boost your measurement capability and credibility.