From change programmes to strategic narrative, internal communicators are being called upon to take a more strategic approach to writing.
This interactive workshop will equip delegates with the skills and knowledge they need to write at a strategic level and to have real business impact.
It will also explore techniques for distilling complex and sensitive issues into simple, clear messaging, writing inclusively, and how to act as trusted advisor to senior stakeholders around content creation.
The course is delivered over two interactive live sessions together with opportunities for delegates to support and learn from one another.
Who should attend?
This course is aligned to the Creating and Curating Content and Conversation Area of the IoIC Profession Map and specifically covers the knowledge and skills described at levels 2 and 3.
The course is most suitable for internal communication professionals who have a good grasp of the foundations of writing and would like to learn how to take more strategic approaches to their communications.
We also run an introductory course Writing Skills for the Internal Communication Professional for less experienced practitioners.
Learning objectives
- Understand how taking a strategic approach to writing can impact business success
- Know how to apply a more strategic approach to writing in their day-to-day role
- Have confidence in their ability to advise senior stakeholders on strategic content.
The course will cover
Part One (3rd February, 2:00 - 5:30)
Part Two (10th February, 2:00 - 5:30)
- Techniques for writing in an engaging way
- Writing for change communication
- Writing a strategic narrative
- Writing for leaders
- How writing can influence behaviour
- How to make writing more inclusive
- Ethical writing
Additional benefits
Additional benefits include:
- Pre and post course access to Canvas, the IoIC's online learning environment, where you will find all course materials and be able to engage with their fellow participants through forum discussions
- Eight CPD Points for IoIC Members
- A network of like-minded professionals to connect with and learn from
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Places are strictly limited to ensure every participant gains the support and guidance they need, and to facilitate maximum opportunity for interaction, connection and engagement.
Please note that we use Zoom for our online courses. Please ensure that you are able to access this system where you are based before booking your place. All times are in GMT.
Trainer
